A lithographed tin advertising box produced for the famous Picon brand, an iconic symbol of 20th-century French bistros. The design features a stylized jack of clubs holding two bottles, with the slogan "Demandez un Picon" (Ask for a Picon) diagonally in red against a cream background. The reverse side simply displays "PICON" in capital letters, and the inside extols the virtues of the drink, particularly as a winter grog. This type of box likely contained a promotional deck of cards intended for cafés or loyal customers. A beautiful example of playful and colorful advertising packaging, in a format that is easy to collect or display.
✦ Origin: France, bistro advertisement ✦ Estimated period: Circa 1950 ✦ Dimensions: 9.5 × 6 × 2 cm ✦ Material: Lithographed sheet metal ✦ Condition: Very good overall condition, minor signs of wear and slight traces of internal oxidation
Retro-style counter advertising – ideal for complementing a collection of bistro boxes or souvenirs related to French aperitifs.
