A historical evocation of the iconic Parisian department store "La Samaritaine," this advertising card depicts founders Ernest Cognacq and Louise Cognacq-Jaÿ surrounding a lively central view of the store. The message "Constantly improving" reflects the store's social ambition, with profits redistributed to charitable causes such as maternity wards, holiday camps, rest homes, retirement homes, and sanatoriums. Signed "Vilá" and dated 1929, this advertisement reflects the progressive values of the interwar period. The deep blue enhances the institutional character of this composition, typical of socially oriented advertising materials.
✦ Origin: France, Paris ✦ Estimated period: 1929 ✦ Dimensions: 20×16 cm ✦ Material: Lithographed cardboard ✦ Condition: Signs of wear, worn edges, minor losses and stains, but good overall legibility
Rare corporate poster highlighting the origins and social commitments of a historic department store – ideal as wall decoration or for a collector of Parisian objects.
