Antique matchbox holder – Cachou Lajaunie, Toulouse A rare and refined advertising piece, this matchbox holder for Cachou Lajaunie perfectly embodies the charm of Belle Époque publicity. Designed to fit a standard matchbox, it is decorated with lithographed scenes on a black and red background: an elegant lady in a green dress surrounded by gentlemen smoking cigars—a direct nod to the refreshing power of the famous cachou. The reverse bears the address of pharmacist Lajaunie on rue Alsace-Lorraine in Toulouse, along with the original retail price. More than just an accessory, this small lithographed tin case was meant to be kept in one’s pocket or displayed on a counter, and is now prized for its finesse and Art Nouveau design.
✦ Provenance: France, Toulouse ✦ Period: Circa 1920 ✦ Dimensions: 4.5 × 3 × 1 cm ✦ Material: Lithographed tinplate ✦ Condition: Good overall condition – small chips and wear on edges, attractive patina
An emblematic decorative object of early 20th-century French pocket advertising – ideal for collectors of tobacco-related memorabilia, vintage publicity items, or antique pocket accessories.
