Superb lithographed and embossed metal advertising sign for the legendary shoe polish brand "Lion Noir." Against an orange background, a roaring black lion towers over product tins while holding an open tin of cream polish. The bold typography and contrasting colors give this sign a visual impact typical of advertising designs from the interwar period. The inscription at the bottom, "Ét. JJ Carnaud & F. de B. Paris," attests to its high-quality French industrial production.
✦ Origin: France ✦ Estimated period: Circa 1930 ✦ Dimensions: 50 × 25 cm ✦ Material: Embossed lithographed sheet metal ✦ Condition: Good original condition, even patina, small traces of oxidation and localized losses, oxidized back. Slight deformations on the edges.
An iconic advertisement from the world of shoe polish, ideal for a collection of industrial signs or an old workshop setting.
