Attractive lithographed advertising sign for the French daily newspaper Le Matin . Bright red background framed in navy blue and cream, with raised lettering in black and ivory: "Le Matin is the first to be informed." Printer's mark at the bottom: "IMP. L. Revon, 12 rue de Lorraine – Paris." Rectangular format with perforations in the corners and a small hanging hook added to the back. This type of sign was intended for kiosks and points of sale to promote the newspaper.
✦ Origin: France, Parisian press ( Le Matin ) ✦ Estimated period: Circa 1920-1930 ✦ Dimensions: 25×17.5 cm ✦ Material: Embossed lithographed sheet metal ✦ Condition: Good overall condition, bright colors, some traces of oxidation and scratches from use.
A very decorative press advertising plaque, ideal for completing a collection on French newspapers and printed communication from the interwar period.
