Old paper advertising poster for the insecticide product "La Ruline", typical of the first domestic pest control campaigns at the turn of the 20th century. The composition is particularly effective, with strong typography "Mort aux Punaïses" (Death to Bedbugs), framed by insect motifs and a central representation of the bottle. The whole plays on a marked visual contrast between red, blue and black, reinforcing the commercial impact of the message. A direct testimony to the health concerns of the time and the beginnings of modern advertising for household products.
✦ Provenance: France ✦ Estimated period: Circa 1920-1930 ✦ Dimensions: 35 x 24.5 cm ✦ Material: printed paper ✦ Condition: used condition with foxing, small tears on edges, slight losses at the top, dirt and traces of time, overall visually very legible.
Striking old poster, sought after for authentic wall decoration in an industrial setting, pharmacy or curiosity cabinet.
