Original advertising cardboard sign "Viandox" - Circa 1930

Rare suspended counter display advertising for Viandox, this sign immediately captivates with its highly theatrical presentation: large white embossed lettering, a textured red background, and a gilded embossed frame with ornamental decor typical of advertising signs from the first half of the 20th century. The recessed embossed back confirms it was made from thick molded cardboard, designed to offer a strong visual impact in grocery stores, cafes, or on counters. The printer's mark "Bachollet" visible on the edge clearly links the piece to French commercial advertising production of that period. The whole retains a beautiful decorative presence despite surface wear and visible small scuffs.

✦ Origin: France
✦ Estimated period: Circa 1925-1935
✦ Dimensions: approx. 32 x 15.5 cm
✦ Material: Embossed and debossed cardboard, polychrome textured surface
✦ Condition: Good overall condition with visible wear, scuffs and surface dirt, small crushes on the edge.

A beautiful old grocery advertisement, ideal for a vintage kitchen, bistro decor, or a collection centered around Viandox and French food brands.