Original pocket advertising pencil holder in grooved gilt brass, marked "Apéritif Bézef". This advertisement evokes an aperitif that has now disappeared, probably distributed regionally during the first half of the 20th century. Beverage manufacturers frequently used this type of small utilitarian object as promotional material, offering their customers a practical accessory intended to remain permanently in pockets or on desks. Its deep marking and beautiful patina give it the charm of vintage advertising.
✦ Origin: France ✦ Estimated period: Early 20th century ✦ Dimensions: approx. 9.5 cm ✦ Material: Brass ✦ Condition: Good overall condition, usage patina, clear marking, localized traces of oxidation on the tip, pencil present
An endearing testament to old beverage brand advertising strategies, sought after for collections dedicated to aperitifs, coffees, and bar items.
