Rare Alsa advertising counter display, intended for the presentation and sale of Bourbon vanilla pods individually packaged in glass tubes. This ensemble, particularly evocative of French grocery and pastry shops of the interwar period, still retains its 12 original tubes, each containing its vanilla pod. The graphics are characteristic of Alsa advertising productions from the 1930s, featuring the famous Alsatian woman and a very colorful layout. Few examples remain as complete with their original tubes and contents.
✦ Provenance: Établissements Moench & Fils - Nancy (Alsa) ✦ Estimated period: Circa 1930-1940 ✦ Dimensions: approx. 33 x 25 cm ✦ Material: Printed cardboard, glass tubes, natural vanilla pods ✦ Content: Cardboard display with 12 original tubes, each containing a Bourbon vanilla pod ✦ Condition: Missing piece on the upper center. Display has an original central fold from use, light wear and dirt. Three caps missing from the twelve tubes. The pods are still present.
Beautiful piece of old food advertising combining packaging, delicatessen, and the French culinary world, ideal for an Alsa collection, graphic arts, or grocery advertising.
