Vintage advertising thermometer made of glacoïd in the colors of the Zig-Zag brand, illustrated with its famous bearded Zouave smoking, accompanied by the slogan "La marque qui monte" (The brand that's rising). This type of support, intended for tobacconists or shops, combines advertising aesthetics and utilitarian function. The central thermometer is original and still functional, an element often missing on these pieces. The graphics, typical of the interwar period, blend modernity and the heritage of illustrated posters, offering an immediately identifiable visual. The whole presents a beautiful decorative presence, reinforced by the depth of the blue and the quality of the glacoïd support.
✦ Origin: France ✦ Estimated period: Circa 1930 ✦ Dimensions: approx. 26.5 x 11.5 cm ✦ Material: Glacoïd, glass thermometer ✦ Condition: Good overall condition, original functional thermometer, slight traces of use, visible stains and marks, good general appearance.
An emblematic piece of interwar tobacco advertising, sought after for authentic wall decoration or a collection of vintage advertising objects.
