A lithographed tin advertising box in the so-called "book" format, emblematic of the first major food campaigns of the early 20th century. This illustrated version, "La Poule au Pot" (The Chicken in a Pot), highlights the image of quality and culinary tradition associated with KUB bouillon cubes, with a refined graphic composition combining gold borders, elegant typography, and a characteristic red and yellow palette. The flat, hinged format, designed for durable home use, reflects the strategies of building customer loyalty through promotional items at a time when packaging was becoming a true advertising medium.
✦ Origin: France ✦ Estimated period: Early 20th century ✦ Dimensions: 10 x 7.5 x 2 cm ✦ Material: Lithographed sheet metal ✦ Condition: Wear and tear Signs of wear, functional hinge, clearly legible lithograph
KUB advertising box sought after for an antique kitchen interior, a collection of food items or a cabinet of curiosities dedicated to early 20th century advertising.
