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Vintage "Crème Éclipse - French Shoe Polish" sign

Vintage "Crème Éclipse - French Shoe Polish" sign

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Antique lithographed tin advertising sign for the famous “Éclipse” cream, produced by the Société Générale des Cirages Français. Its circular visual with black and white graphics features a smiling lunar face, eclipsed by a black crescent: a visual emblem that has become iconic. Manufactured in Paris and Lyon, the brand advertised its polish as “wax-based, acid-free and waterproof,” with bold, arched typography. The lithograph, pitted in places, gives this piece an authentic industrial patina.

✦ Origin: France
✦ Estimated period: Circa 1930
✦ Dimensions: Ø 34 cm
✦ Material: Lithographed tin
✦ Condition: Oxidation and signs of wear, pitted areas, readability and contrast still present

Round sign with a strong visual identity – perfect for enriching a collection of vintage advertisements or decorating an industrial or vintage-style space.

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