Superb infernal-themed advertising image, this rare circular chromolithographed board promotes Portland Cement under its “Devil Brand” label, featuring a mischievous green-skinned devil dressed in flaming orange. The illustration has striking visual power, typical of the early 20th century, designed to capture attention through bold imagery. Such pieces were intended for shop displays—often hung in windows or nailed to walls—to strengthen brand identity. The visual humor, vivid color contrasts, and anthropomorphic demon figure make it an emblematic example of early industrial marketing.
✦ Provenance: United Kingdom or United States (unspecified) ✦ Period: Early 20th century ✦ Dimensions: Ø 31 cm ✦ Material: Chromolithographed cardboard ✦ Condition: Good overall condition – minor surface marks, slight edge wear, colors still bright. Modern hanging support taped to the back.
An iconic decorative object from the dawn of industrial advertising – perfect for offbeat wall décor, a steampunk setting, or a cabinet of curiosities.
