An antique lithographed tin advertising box for the famous "Blédine" infant formula from the Jacquemaire company. The main image depicts a smiling young mother holding her child, who is presenting a box of Blédine—an iconic image from the brand's advertising campaigns between the two World Wars. The slogan "The Second Mother" directly evokes the marketing positioning of this product intended for infant nutrition. The side panels highlight the nutritional qualities of the infant formula and provide information about the Jacquemaire company in Villefranche (Rhône). This gentle, family-oriented illustration, very typical of French food advertising from the 1920s and 1930s, makes it a sought-after piece in collections of lithographed boxes and advertising items related to infant nutrition.
✦ Origin: Villefranche (Rhône), France ✦ Estimated period: Circa 1930 ✦ Dimensions: approx. 12 x 7.5cm ✦ Material: Lithographed sheet metal ✦ Condition: Used condition with wear, minor oxidation, and rubbing on the edges and lid; lithograph still legible and colors preserved; patina consistent with age
A highly evocative advertising illustration of motherhood and infant feeding, particularly decorative for a collection of food packaging or vintage French advertising.
