Vintage lithographed tin advertising box for "Negrocao" cocoa mix, produced by Établissements Pomor in Béziers. The graphic design, very characteristic of the period 1925-1935, features a dynamic typographic composition with the name "Negrocao" diagonally above a steaming cup. The stylized figure in a top hat, set within a black medallion, serves as the brand emblem. The other sides bear the marketing slogans "Super pure breakfast" and "sweetened soluble," as well as a floral motif for the "Linden" variety. Printed in a range of blues and creams with Art Deco-inspired geometric patterns, the entire design perfectly illustrates the advertising aesthetic for food products between the two World Wars.
✦ Origin: Pomor Establishments, Béziers ✦ Estimated period: Circa 1930 ✦ Dimensions: approx. 16 x 8 x 8 cm ✦ Material: Lithographed sheet metal ✦ Condition: Used condition with visible oxidation and wear on the edges and lid; lithograph still legible and decorative; antique patina consistent with age
A very identifiable Negripub design that immediately catches the eye and makes it an interesting piece for a collection of advertising tins or old cocoa.
