With its famous eclipsed moon face, this old advertising tin from the Éclipse brand is among the most iconic packaging in the world of French shoe polish from the early 20th century. This particular example is especially interesting as it is identified as N°5, a shade or quality reference printed around the edge. Intended for the Belgian French-speaking market, it bears the mention "Schoenkreem" as well as the cities of Paris and Brussels. Its highly recognizable black and white graphic design largely contributed to the brand's renown among users of shoe polishes and leather care products.
✦ Provenance: France - Belgium ✦ Estimated period: Circa 1910 ✦ Dimensions: approx. 9 x 3 cm ✦ Material: Lithographed tinplate ✦ Condition: Wear consistent with age, slight visible oxidations and surface stains, lithography remains clearly legible, closure system present
A sought-after model for its exceptional advertising iconography and its less common Belgian variant compared to exclusively French versions.
