Charming illustrated advertising calendar offered by the Grands Magasins de la Samaritaine to their customers in 1914. This family scene titled Paternal Pleasures is based on a composition by the painter Debucourt and depicts a family gathering in a garden, around a young child. The illustration, printed in color, is accompanied on the back by a complete calendar for the year 1914 framed with a typically late Art Nouveau decor. This type of advertising calendar was a promotional gift distributed by Parisian department stores on the eve of the First World War.
✦ Provenance: Grands Magasins de la Samaritaine, Paris ✦ Estimated period: 1914 (dated on the back) ✦ Dimensions: approx. 45 x 35 cm ✦ Material: lithographed cardboard ✦ Condition: Good general condition. traces of use, dirt and foxing, wear on corners, original hanging cord, still very presentable overall
An advertising testimony from the Parisian department stores of the late Belle Époque, this calendar brings together decorative illustration, commercial history, and antique advertising graphics.
