Vintage advertising notebook for Dubonnet, a quinine-based tonic wine, consisting of an illustrated cardboard cover and a pad of blank pages. The cover features several iconic images of the brand, including the famous slogan "Dubo, Dubon, Dubonnet" (based on Cassandre), as well as an illustrated scene with a bottle and a figure raising a glass. The interior is designed for note-taking, typical of promotional notebooks distributed in cafes, brasseries, and shops between the two World Wars. The notebook as a whole constitutes a complete advertising medium, blending modern graphic design, distinctive typography, and iconography that has become emblematic of the Dubonnet brand.
✦ Origin: France ✦ Estimated period: Circa 1930 ✦ Dimensions: Approximately 10 × 7 cm ✦ Material: Printed cardboard and paper ✦ Condition: Good overall condition, very slight signs of wear and patina on the paper, cover well preserved, pages present
An iconic vintage advertising notebook from the Dubonnet brand, highly sought after for collections of bistro advertisements, Art Deco imagery and French wines and spirits.
