Rare antique advertising cardboard sign published by LU - Lefèvre-Utile in Nantes, illustrated with an elegant scene depicting a Pierrot distributing biscuits to children under the moonlight. The composition is surrounded by a remarkable graphic inventory of the famous Nantes biscuit factory's specialties: Petit Beurre, Beurre Nantais, Muscadet, Cinqalès, Sillon d'Or, and other emblematic creations. The whole testifies to the golden age of French illustrated advertising and LU's attention to its brand image from the beginning of the 20th century.
✦ Provenance: Lefèvre-Utile (LU), Nantes ✦ Estimated Period: Circa 1920-1930 ✦ Dimensions: approx. 36 x 27 cm ✦ Material: Printed cardboard ✦ Condition: Good general condition, slight time-related patina, some traces of use and small dirt marks, well-preserved print, blank reverse side
A refined advertising illustration combining Nantes heritage, the history of French biscuit making, and Belle Époque aesthetics.
