A Viandox advertising poster with a sober and very legible design, typical of the post-war period, featuring a stylized cup accompanied by bold blue lettering on a cream background. This refined composition marks an evolution towards more direct and functional communication, where the message “Stimule et réconforte” (Stimulates and comforts) perfectly reflects the product's positioning in everyday life during the 1940s-50s. A window or counter display piece, this item illustrates a mature phase of the brand, already firmly established in consumer habits.
✦ Origin: France ✦ Estimated period: Circa 1950 ✦ Dimensions: 37 x 26 cm ✦ Material: Paper laminated on cardboard ✦ Condition: Signs of use with dirt and yellowing, small losses at the bottom, worn edges and corners.
Viandox advertising piece with graphics typical of the post-war years, ideal for wall decoration in a bistro or old kitchen setting.
