This old illustrated cardboard advertising sign features "Cafés Les Trois Noirs" in a composition typical of the 1930s-1950s. Its graphic design relies on monumental typography and a colonial visual representing three porters around a coffee sack marked "BTN," iconography frequently used by coffee merchants of the time to evoke the exotic origin of the products. Its powerful orange background, clean layout, and "NégriPub" style illustration give it a strong decorative presence despite the marks of time. An authentic piece of commercial advertising, now sought after for its vintage aesthetic and its testimony to the history of coffee.
✦ Provenance: France ✦ Estimated period: Circa 1930-1950 ✦ Dimensions: approx. 35 x 17 cm ✦ Material: Printed cardboard ✦ Condition: Old moisture marks, wear to edges and corners, small losses, original suspension perforations, graphics remaining clearly legible
A graphic testimony characteristic of the world of roasters and grocery stores of yesteryear, appreciated for its advertising aesthetic and strong visual impact.
