An old double-sided advertising sign, printed on strong cardboard, featuring the L. Maertens-Detiege house located on Rue du Dauphin in Charleroi. The elegant and structured typography highlights a complete range of women's lingerie - corsets, belts, bras, and blouses - in a style typical of Belle Époque shops. The deep blue print on a cream background, combined with an original yellow border, gives the whole a strong visual presence. An interesting feature: the sign is printed double-sided, with the same visual on both sides, suggesting it was used hanging in a shop window or inside a boutique.
✦ Provenance: Belgium (Charleroi) ✦ Estimated period: Circa 1900 ✦ Dimensions: 35 x 30 cm ✦ Material: Printed cardboard ✦ Condition: Good overall condition, signs of use, dirt and slight wear on edges, small mounting holes, print clearly legible on both sides.
An old advertising piece ideal for authentic wall decoration or to enrich a collection related to Belle Époque textile businesses and lingerie.
