Charming die-cut cardboard counter advertisement depicting a traditional windmill associated with a package of Maggi "Crème de Riz" flour. This promotional material perfectly illustrates interwar food advertisements, where manufacturers competed in inventiveness to attract attention in grocery stores and food shops. Its die-cut format, detailed illustration, and original silhouette make it a particularly decorative piece.
✦ Origin: France ✦ Estimated period: Circa 1925-1935 ✦ Dimensions: approx. 29.5 x 21 cm ✦ Material: Printed die-cut cardboard ✦ Condition: Good general condition, slight signs of use and minor period scuffs, original display easel present on the back
Advertising illustration typical of major French food brands, appreciated by collectors of old advertisements and early 20th-century commercial graphics.
