Vintage printed and embossed advertising card featuring a humorous message contrasting the supposed longevity of water drinkers with that of wine drinkers, promoting the J. Mommessin winery in Burgundy. The highly structured and perfectly legible composition uses a strong red and white contrast and bold typography designed to be seen from a distance. The rigid cardboard backing, embossed on the reverse, suggests an interior wall display, typical of cafés, pubs, or wine tasting rooms in the first half of the 20th century. Despite its authentic patina, the card retains a beautiful graphic freshness.
✦ Origin: France ✦ Estimated period: circa 1920-1935 ✦ Dimensions: 32 x 19.5 cm ✦ Material: embossed printed cardboard ✦ Condition: Very good condition. Minor signs of wear, colors well preserved, original perforations and hanging wire
An iconic advertising message of French bistro culture and wine promotion, perfect for wall decoration in a cafe, cellar or collection of vintage advertisements.
