Elegant advertising card published for the Lyon-based Parapluie-Revel company, a famous French manufacturer founded in 1851. This composition reproduces in reduced format the famous poster created in 1922 by Leonetto Cappiello, the undisputed master of modern advertising posters. Against a brilliant yellow background, three silhouettes protected by their black umbrellas cross the rain in a dynamic staging that has become emblematic of French advertising during the Roaring Twenties. A refined advertising medium, sought after for both its aesthetic and its connection to Cappiello's work.
✦ Provenance: Parapluie-Revel, Lyon (France) ✦ Estimated period: 1922 ✦ Dimensions: approx. 18.5 x 11.5 cm ✦ Material: printed cardboard in color ✦ Condition: good general condition, slight signs of use and some discreet marginal foxing on the back.
This iconic advertising from the Roaring Twenties will bring a remarkable graphic touch to a collection of posters, advertisements, or 20th-century decorative arts.
