Old plastic advertising easel produced for Danone to identify products in the "Le Panier" range. Designed to be placed on a shelf or in a refrigerated display case, it indicated the variety offered as well as its price. Its blue, red, and white graphics, combined with the old Danone logo, make it an interesting example of food merchandising from the 1970s-1980s.
✦ Provenance: Danone, France ✦ Estimated period: Circa 1975-1985 ✦ Dimensions: approx. 8.5 x 8.5 x 2.5 cm ✦ Material: old plastic ✦ Condition: good general condition, slight traces of use and age
A testament to the history of French food marketing, this small easel will naturally find its place in a collection dedicated to dairy products, supermarket advertising, or the Danone universe.
