Rare old advertising cardboard sign for Raverdy chicory, illustrated with a caricatural face, mouth wide open serving as a support for the slogan "It's the best". This type of striking visual, widely used in the first half of the 20th century, aimed to make an impression in shop windows or grocery stores. The colorful composition, with a deep blue background and expressive illustration, makes it a particularly decorative piece, typical of French food advertising.
✦ Provenance: France ✦ Estimated period: Circa 1930-1940 ✦ Dimensions: approx. 24 x 20.5 cm ✦ Material: Printed cardboard ✦ Condition: Good general condition with slight signs of age, small original hanging hole, well-preserved colors
A strong and immediately identifiable image, ideal for retro kitchen or bistro decor, or a collection of old food advertising.
