"Amer Picon" advertising leaflet, early 20th century

An antique advertising leaflet for Amer Picon, the famous aperitif made with quinine and oranges, published by Picon & Cie, Boulevard National in Marseille. The front features a triptych composition typical of the Belle Époque, combining allegorical figures, children picking oranges, an elegant woman raising a glass, and a central bottle of Amer Picon, accompanied by promotional slogans highlighting its tonic and medicinal qualities. The back provides detailed information on the composition, benefits, instructions for use, and seasonal uses of Amer Picon, as well as a warning against imitations. Together, they form an emblematic example of early 20th-century aperitif advertising.

✦ Origin: France, Marseille
✦ Estimated period: Early 20th century
✦ Dimensions: Approximately 11 x 8 cm (unfolded)
✦ Material: Printed paper
✦ Condition: Used condition, original creases, old foxing and stains, slightly worn edges, colors still legible

Ephemeral advertising item sought for a collection of advertisements for aperitifs, Amer Picon, Belle Époque graphic design or illustrated commercial documents from the late 19th century.