Former store price tag for Danone products, intended for display in a refrigerated showcase, dairy, grocery store, or dairy aisle. The inscription "Pot Perdu" (Lost Pot) recalls a time when some yogurts were sold in non-returnable containers. The displayed price of 0.32 NF (new francs) precisely places its use after the monetary reform of 1960. The rotating digit system allowed the retailer to easily update the price.
✦ Origin: France ✦ Estimated period: Circa 1960-1965 ✦ Dimensions: approx. 9 x 7 cm ✦ Material: printed plastic and aluminum support ✦ Condition: good used condition, colors well preserved, price change mechanism present and functional, slight signs of handling. Slight deformation with bending of the support
An authentic witness to the history of French food and food advertising, this Danone label will appeal to collectors of vintage commercial items, dairy products, or old dairy items.
