Rare glakoid advertising sign for Pacific water heaters, illustrated with an elegant composition signed Brenot. The scene depicts a young woman in a stylized bathroom atmosphere, rendered in a palette of blues very characteristic of the 1950s. Between advertising illustration and fashion drawing, this creation perfectly reflects the optimistic aesthetic of the Trente Glorieuses, a period during which modern domestic comfort became a major commercial argument. The famous Pacific water heater is presented as a symbol of well-being, hygiene, and modernity.
✦ Provenance: France - Pacific, Toleries de Grenoble ✦ Estimated Period: Circa 1950-1965 ✦ Dimensions: approx. 40.5 x 23.5 cm ✦ Material: glakoid ✦ Condition: visible signs of use, dirt and stains, wear on the lower part, slight rubbing, beautiful decorative appearance preserved
Highly representative of 1950s-1960s advertising graphic design, this sign combines feminine illustration, industrial design, and post-war domestic aesthetics, in a particularly decorative format.
Old advertisements related to home equipment and household arts are now a sought-after theme for collections of French advertisements and vintage interiors.
