An antique advertising sign with black typographic design on a red background with a white reserve, bearing the slogan "The Best Aperitif - Beer." The highly graphic, dynamic, and impactful composition relies on a modern and assertive typeface, characteristic of early 20th-century bistro wall advertisements. The sign, made of rigid translucent material mounted on cardboard, is encircled by a red-painted metal band and retains its original hanging ring. The print is signed at the bottom "Pillon-Ivry," a Parisian printer specializing in the production of wall advertisements for cafes and bars.
✦ Origin: France ✦ Estimated period: circa 1930-1940 ✦ Dimensions: 20.5 x 13 cm ✦ Material: Glacoid and cardboard with metal rim ✦ Condition: Signs of wear consistent with age, slight surface marks, small chip in one corner, overall sound and legible
An iconic wall advertisement from the world of French cafes and bistros, ideal for vintage decoration or a collection of beer advertisements.
