A rare testament to interwar food advertising, this large, dummy lithographed tin box was intended for grocery store and food shop windows to promote the famous "Elesca" product. Its particularly successful design features the now iconic slogan "L.S.K.C.S.Ki", accompanied by humorous and colorful illustrations in an emerging Art Deco style. The mention "Factice pour étalage" (Dummy for display) confirms its advertising function and its limited distribution to merchants. Manufactured by J.J. Carnaud & Fils, a major reference in French metal packaging, this piece is now a beautiful collector's item for lovers of old advertising, lithographed boxes, and the food world of the late Belle Époque and the Roaring Twenties.
✦ Provenance: France ✦ Estimated period: Circa 1920-1925 ✦ Dimensions: approx. 30.5x23.5x14.5cm ✦ Material: Lithographed tinplate ✦ Condition: Used condition with original lid, signs of use, scratches, minor oxidation, dirt and deformations visible on the lid and some sides.
Very decorative with its typical 1920s graphics, this old advertising box will find its perfect place in a collection of food advertisements, lithographed boxes or in an old shop decoration.
