Old advertising set featuring the famous "La Pie qui chante" brand, including an illustrated notebook cover and a colorful paper headband intended for promotional or recreational use (likely worn or used in children's POS displays). The headband features the iconic visual of the magpie singing against a musical background, with a cutout for wearing or staging. The notebook cover, meanwhile, combines children's illustration with educational content (multiplication tables, timetables), typical of advertising items distributed in schools in the mid-20th century. A graphic set very representative of the confectionery and children's communication of the period.
✦ Provenance: France ✦ Estimated period: Circa 1950 ✦ Dimensions: headband approx. 30 x 10 cm - notebook cover approx. 22 x 17 cm ✦ Material: printed paper ✦ Condition: good overall condition, traces of folding and use.
An advertising duo full of visual freshness, sought after for a collection of old advertisements or for decoration on the theme of childhood and French brands.
