A delightful advertising booklet from the renowned Marseilles-based company C. Ferrier & Cie , famous for its iconic Le Chat soap . The cover illustration, typical of the Belle Époque style, combines typographic elegance with trademark symbols (cat's head, anchor, scales, star). The back features a chromolithograph scene entitled "La Confidence" (The Confidence ), evoking the soap's gentleness. Inside, there is a 1910 calendar, laundry pages, and several advertising drawings featuring the cat mascot. A rare document that testifies to the refinement of the Marseilles soap company's communication materials at the beginning of the 20th century.
✦ Origin: Marseille, France ✦ Era: 1910 ✦ Dimensions: 12.5 × 8 cm ✦ Material: Printed paper, color chromolithography ✦ Condition: Very good overall condition, slight signs of wear, complete and untouched interior
A superb testimony to the origins of advertising for French household products – a sought-after piece for collections of chromolithographs, Belle Époque advertisements or Marseille soap factories.
