A magnificent plate from the series "Letters and Signs" (2nd series) by Marc Bordère, published by H. Vial around 1900, presenting seven examples of colorful shop signs emblematic of the Belle Époque: Dresses and Coats , Delicatessen – Specializing in Truffled Pâtés , Dye Shop, Furniture , ButcherShop , Gunsmith , and Brasserie . Each sign illustrates a distinct typographic style, from shaded lettering to gilt relief, reflecting the visual identity of each business.
✦ Provenance: H. Vial, publisher ✦ Period: Circa 1900 ✦ Dimensions: 43 × 32.5 cm ✦ Material: Color lithograph on laid paper ✦ Condition: Good overall condition, edges slightly patinated, discreet signs of age without loss.
A remarkable example of artisanal advertising art at the turn of the 19th and 20th centuries – ideal for a collection of antique typography or decorative framing.
