A magnificent plate from the series "Letters and Signs" (2nd series) published by H. Vial around 1900, presenting seven models of colorful signs emblematic of Belle Époque shop windows: Dresses and Coats , Delicatessen – Specializing in truffled pâtés , Dye Shop , Furniture, ButcherShop , Gunsmith , and Brasserie . Each banner illustrates a distinct typographic style, from shaded lettering to gilt relief, reflecting the visual identity of each business.
✦ Provenance: H. Vial, publisher ✦ Period: Circa 1900 ✦ Dimensions: 43 × 32.5 cm ✦ Material: Color lithograph on laid paper ✦ Condition: Good overall condition, edges slightly patinated, discreet signs of age without loss.
A remarkable example of artisanal advertising art at the turn of the 19th and 20th centuries – ideal for a collection of antique typography or decorative framing.
