Vintage illustrated advertising card for "Cheval Noir" shoe polish , printed by B. Sirven in Toulouse. Its highly expressive and humorous image depicts a rearing horse causing a burlesque scene, typical of the advertising graphic style of the Belle Époque and the 1920s. The bright red background and the caricatured drawing make it a striking piece, designed to attract attention in a shop or shoemaker's window. The product is advertised as a "waterproof shoe cover," made with acid-free wax.
✦ Origin: France, Toulouse ✦ Estimated period: Circa 1920 ✦ Dimensions: 37.5×21.5cm ✦ Material: Lithographed cardboard ✦ Condition: Good original condition, crease marks in the center, edges slightly worn, illustration very well preserved
Advertising poster with graphic humor typical of the 1920s – perfect for retro decor, a collection on cleaning products or the world of horses.
