A rare double-sided advertising card for the brand "L'Extra Souple" (Extra Supple), one side promoting lightweight shoulder straps , the other men's garters designed to prevent varicose veins. The marketing message is both practical and medical, emphasizing comfort and the absence of compression ("doesn't compress the leg"). The design is typical of the 1920s and 30s, with its contrasting typography and tax stamps such as "City of Lyon – advertising tax" and "French Republic – Seine Commerce No. 94739". Made of lithographed cardboard with original eyelets and metal tabs, this double advertisement for a men's accessory is humorous, unusual, and historically valuable.
✦ Origin: France, Paris, Lyon ✦ Estimated period: Circa 1925-1935 ✦ Dimensions: 48.5 × 15 cm ✦ Material: Thick cardboard ✦ Condition: Signs of dampness, soiling, worn corners, but generally in good condition and display legible from both sides
A very original double-sided advertising item – perfect for collectors of textile advertisements or for a shop decoration full of character.
