Rare advertising notebook with its original pencil, published by the German brand Continental , a pioneer in tire manufacturing. Bound in red imitation leather with gilt edges, it is titled "Continental Tire." The interior features a 1912 calendar, lined pages, and several inserts highlighting the brand's sporting achievements, notably Gerbi's victory in the 1911 Giro d'Italia on Continental bicycle tires. This type of item was intended for sales representatives, garage owners, and car dealers, symbolizing the prestige and reliability of the brand at the beginning of the 20th century.
✦ Origin: Germany / France ✦ Era: 1912 ✦ Dimensions: 13.5 × 8.5 cm ✦ Material: Red imitation leather, hot foil stamping, ✦ Condition: Very good overall condition, slight patina from use, complete with original pencil
A fine example of pre-war automotive advertising stationery, a testament to the sophisticated marketing of major tire brands at the beginning of the century.
