A vintage advertising booklet for the famous JOB cigarette papers, illustrated with a cheerful character strolling through the streets of Paris under the slogan "Life is beautiful! ... and I smoke JOB." The reverse side features several booklets of JOB papers, both gummed and ungumed, bound or cardboard. The stylized graphic design with flat colors is characteristic of French advertising from the 1930s. An appealing promotional item, a symbol of the advertising expertise of the JOB company, founded in 1838 and which became an international benchmark.
✦ Origin: France ✦ Period: Circa 1935 ✦ Dimensions: 10 × 6 cm ✦ Material: Printed paper ✦ Condition: Excellent overall condition, fresh colors, complete and pristine interior
A charming example of French humorous advertising from the 1930s – perfect for tobacco collections, illustrated posters or Art Deco design.
