Vintage advertising box "COOP - Shoe Polish Cream with Wax"

A black and gold lithographed metal tin from the COOP brand, boasting a rigorous and geometric Art Deco aesthetic. The inscription in capital letters reads: " Cream Polish – Acid-Free Waterproof ," a promise of protection and quality, typical of the rhetoric of 20th-century consumer cooperatives. It is marked as manufactured by the Cooperative Union, likely between 1930 and 1950 in Villeneuve-Saint-Georges. This understated yet powerful model remains sought after for the strength of its design and its connection to French social and economic history.

✦ Origin: France, Villeneuve-Saint-Georges
✦ Estimated period: Circa 1940
✦ Dimensions: 7.8×2.8 cm
✦ Material: Lithographed metal
✦ Condition: Good overall condition, minor signs of wear, red background intact

A unique piece in the world of advertising objects, at the crossroads of militant graphic design, industrial design and the history of French cooperatives.