A beautiful lithographed tin advertising sign for the famous French shoe polish brand "Lion Noir." It features an illustration of a leaping lion, accompanied by the slogan "The most economical" and an image of a shoe polish tin. The typography is black on a brown background, with pronounced bas-reliefs and a gilt reverse, typical of period production. This powerful and expressive image perfectly illustrates early 20th-century advertising for household cleaning products.
✦ Origin: France, Lion Noir ✦ Estimated period: Circa 1920-1930 ✦ Dimensions: 40×30 cm ✦ Material: Embossed lithographed sheet metal ✦ Condition: Visible wear with oxidation, missing pieces and traces of rust, lithography faded in places but overall image legible
Authentic advertising sign, sought after for its iconic animal design – ideal for a collection of vintage signs or those themed around shoe polish.
