Cylindrical tinplate bottle-can, lithographed in black, decorated with the famous "Negrita" advertising character in bust on a white and red background. The words "Ça va seul - Noir liquide - Râchel Glans - Quality" are printed on several sides. This fully lithographed version is rarer than the models with glued labels. A typical example of French colonial advertising from the 1920s-1930s, now sought after for its graphics and documentary value.
✦ Provenance: France ✦ Estimated period: Circa 1925 ✦ Dimensions: 11 × 4.5 cm ✦ Material: Lithographed tinplate ✦ Condition: Overall wear and oxidation, seized original stopper, visible lithograph losses, in original condition
A visual testament to advertising iconography that is now dated, but emblematic of the history of French shoe polish brands.
