A superb advertising tin made of lithographed tinplate with polychrome decoration, adorned with the famous smiling moon of the Éclipse brand. Each side features a different advertisement for products of the Société Générale des Cirages Français (Paris, Lyon, Brussels): Éclipse Cream , Poli-Fourneaux , Fulgor , and Cif . This type of tin was used as a string dispenser in shops, hence the visible opening on the domed lid. The central illustration, with the humanized sun and moon, is among the most iconic images of early 20th-century French advertising.
✦ Origin: France, Société Générale des Cirages ✦ Estimated period: Circa 1910-1920 ✦ Dimensions: 15 × 11 × 11 cm ✦ Material: Polychrome lithographed sheet metal ✦ Condition: Good overall condition with patina from use, traces of oxidation and slight losses to the lithography, functional lid with original hole for the string
Rare iconic advertising piece from vintage cleaning products, ideal for a collection on shoe polish, French advertisements or counter items.
