A curved, lithographed tin advertising box, produced by the Biscuiterie Moderne Geslot & Voreux in Lille. The turquoise and black decoration, adorned with gold arabesques and red flowers, is typical of the early 20th-century style. This regional manufacturer promoted its Sablé des Flandres, an extra-fine dry biscuit , reminiscent of the great northern French brands (LU, Delespaul-Havez). A rare piece, both elegant and local.
✦ Origin: Lille – Geslot & Voreux Biscuit Factory ✦ Estimated period: Early 20th century ✦ Dimensions: 15.5 × 8 × 5 cm ✦ Material: polychrome lithographed sheet metal ✦ Content: empty ✦ Condition: Used condition with flaking, even patina, inscription perfectly legible
A box with an unusual format and refined design, emblematic of regional productions from the North – perfect in a display case dedicated to old biscuits or Belle Époque advertising.
