A pair of vintage French advertising sachets for "Le Petit Noir" ground coffee , perfectly illustrating the phenomenon of " Negro advertising ," a graphic and marketing trend widespread in France between the 1930s and 1950s. Each sachet features a caricatured Black figure carrying a large, steaming cup, in a simplified graphic style, here presented in two colors: green or red. The image, heavily reliant on stereotypes, reflects an era when colonial representations were ubiquitous in advertising. Although dated, these items have become sought-after visual artifacts for collectors of advertising prints, graphic arts, and colonial memorabilia.
✦ Origin: France ✦ Estimated period: Circa 1940/1950 ✦ Dimensions: 16.8 × 6.4 cm (each) ✦ Material: Printed paper ✦ Condition: Very good condition; unused, crisp graphics and vibrant colors
