Vintage postcard depicting a view of the 10th arrondissement of Paris at the beginning of the 20th century, immortalizing the Porte Saint-Martin and its facades covered with iconic advertising posters. Notable among them are the famous Byrrh , an aperitif made with wine and quinine, and the immense wall billboard extolling the finest Lefèvre-Utile (LU) biscuit . These painted advertisements, typical of the Belle Époque, reflect the graphic and commercial power of major French brands. A rare urban scene where classical architecture engages in a dialogue with the nascent art of advertising.
✦ Origin: Paris (10th arrondissement), Porte Saint-Martin ✦ Estimated period: Circa 1905–1910 ✦ Dimensions: 14 × 9 cm ✦ Material: black and white photographic postcard ✦ Condition: Good overall condition, stamp and postmark visible on the back, slight signs of age
A beautiful card with advertising charm, perfect for a collection dedicated to vintage advertisements, for LU or Byrrh , two icons of French visual communication.
