Vivid and dynamic vintage advertising for "Week-End" cigarettes, issued by the Régie Française des Tabacs. The modernist illustration based on Hervé Morvan, a renowned 1950s poster artist, depicts a stylized figure blowing smoke rings while leaning against an open cigarette pack. Bold design, bright colors, and a distinctly vintage graphic style reflect post-war advertising aesthetics. Printed and fixed under glass, this poster retains all its visual impact and brilliance.
✦ Provenance: France
✦ Period: Circa 1950
✦ Dimensions: 40 × 29 cm
✦ Material: Mounted under glass
✦ Condition: Good overall condition, slight marks on the reverse, front immaculate. Tiny loss at the lower left corner.
Decorative piece emblematic of post-war advertising – ideal for collectors of tobacco memorabilia or vintage bar décor.
