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Sign: "Drink wine... but don't forget to pay"

Sign: "Drink wine... but don't forget to pay"

Regular price €35,00 EUR
Regular price Sale price €35,00 EUR
Discount! Sold out

A cardboard advertisement for a bistro or bar featuring a humorous slogan designed to remind customers of their obligations after consumption. Countertop humor was a very common advertising technique in French cafes, inns, and taverns during the first half of the 20th century. The simple and striking red typography reinforces the popular and friendly nature of this indoor poster.

✦ Origin: France
✦ Estimated period: Circa 1930-1950
✦ Dimensions: Approximately 30 x 20 cm
✦ Material: Printed cardboard
✦ Condition: Traces of use, dirt, old moisture stains, and yellowing. Printing well preserved and perfectly legible.

A witty survivor from the world of old cafes and bistros, ideal for bar decor, a wine cellar, or a collection dedicated to popular arts and countertop advertising.

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