This old shop window advertising sign was designed to attract the attention of passers-by and invite them into the store to discover the range of products on offer. Made from painted plastic letters attached to a rigid backing and then fixed to a cardboard easel, it perfectly illustrates the communication methods used by local shops during the post-war years. Its colorful graphics and semi-handmade manufacturing today give it an authentic decorative charm.
✦ Provenance: France ✦ Estimated period: Circa 1950-1960 ✦ Dimensions: approx. 20 x 10 cm ✦ Material: Old painted plastic, cardboard easel ✦ Condition: good overall condition, some traces of use and slight deformation of the easel, inscriptions well preserved, pencil scribbles on the back
An old display stand typical of shops from the 1950s-1960s, ideal for completing a collection of shop advertising or creating an old-fashioned shop atmosphere.
