Painted sign: "Tobacco paid in cash"

This old shop sign is a reminder of a rule that was once essential in tobacconists: tobacco had to be paid for immediately and could not be sold on credit. Made on a rigid cream-colored plaque, it features black and red lettering applied in painted relief, as shown by the visible thicknesses on some letters. Its simple and impactful design was meant to be read instantly by customers. This type of signage was frequently hung behind the counters of tobacconists, café-tobacconists, and newsstands during the mid-20th century.

✦ Provenance: France
✦ Estimated period: Circa 1950-1970
✦ Dimensions: approx. 24 x 15 cm
✦ Material: painted old plastic, metal eyelets
✦ Condition: good general condition, inscriptions well preserved, slight traces of use and handling, absence of original hanging system

An old regulatory counter reminder, this sign evokes the atmosphere of post-war café-tobacconists and local shops while adding a sober and authentic graphic touch.